Principles of Business, Marketing, and Finance

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Course Overview

This CTE Business course, taught by Mark Rogers, provides a basic business, marketing, and finance background for students looking for a career in business or for students desiring further preparation before entering college in a business and finance related major. Course topics include:

• Economics
• Management
• Operations
• Finances
• Future Planning
• Insurance
• Accounting
• Communication
• Human Resources
• Personal Growth
• Taxes and Illicit Activities

Acellus Principals of Business, Marketing, and Finance is A-G Approved through the University of California.

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This course was developed by the International Academy of Science. Learn More

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Scope and Sequence

Unit 1 The introductory unit of this course introduces the production possibilities frontier, the law of increasing opportunity costs, demand curve, supply curve, market equilibrium for supply and demand, and producer and consumer surplus.  This unit also introduces measuring economic growth, business cycles, economic performance metrics, circular flow, international business, and global markets, as well as international business organizations and protectionism. Unit 2 This unit discusses business ownership, business equity, business structure, entrepreneurialism, starting a small business, and small business designation.  This unit also discusses limited liability corporations, partnerships, non-profit designation, management, and leadership, as well as ethics, embracing change, and business culture. Unit 3 Within this unit students will learn about marketing, marketing strategies, marketing strategy development, product development, product distribution, information technology in business, managing IT, business technology strategy, types of production, and production planning.  Students will also learn about managing business operations, risk management, insurable risks, and uninsurable risks. Unit 4 This unit guides students through financial planning, financial records and statements, key financial performance indicators, financial leverage and financial decisions.  This unit will also guide students through the break even time period, consumer finance, consumer rights, consumer protection, personal financial statements, budgeting decisions, and opportunity cost of budgets. Unit 5 In this unit, students learn about financial future planning, financial institutions, financial services, payment methods, credit, cost of credit, credit score, credit application, credit rights protection, savings vs investment, types of investment, equity investments, and debt investments.  Students will also learn about debt ratings, investment grade debt, non-investment grade debt, mutual fund investments, real estate investments, derivative investments, and exponential growth of investments. Unit 6 This unit discusses vehicle insurance, property insurance, life insurance, health insurance, disability insurance, and other types of insurance.  This unit will also discuss an insurance business model, actuarial impact on insurance, and cyclically balanced budget. Unit 7 Students will gain knowledge about capitalizing a business, assets, liabilities, shareholder's equity, balance sheet, current assets, current liabilities, FIFO, LIFO, accounts receivable, gross sales, costs of goods sold, and expenses.  Students will also gain knowledge regarding income taxes, net income, income statement, free cash flow from operations, finances, and statements, as well as linking free cash flow with income statement, linking income statement with balance sheet, and linking balance & income reports, cash flow. Unit 8 Students begin this unit learning about communication flow, communication management, organizational communication, communication styles, international communication, and electronic communication.  Students will then learn about communication permanence, 10-K, annual reports, and private vs. public company communication. Unit 9 In this unit students will learn talent acquisition, effective interviewing, interview vs. task-based hiring, diversity in the workforce, employee redundancy, performance based workforce reduction, employment law, equal opportunity employment, and employee compensation. Students will also learn gender discrimination, employee benefits, hidden employee costs, and improving employee performance. Unit 10 Within this unit students will learn about personal career planning, education vs. income, education vs. unemployment, and educational attainment in the USA.  Students will also gain knowledge for weighing education cost and benefit, risk taking, SMART goals, and negotiation. Unit 11 In the concluding unit students will learn about US progressive tax brackets, business taxes, capital gains taxes, dividend taxes, interest taxes, and property taxes, alongside money laundering, fraud, offshoring money, and off-balance sheet debt.